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Αυτό γιατί είναι πιο εύκολο να το μετρήσεις και να κάνεις άμεσα αλλαγές για να το βελτιώσεις.

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Μην ξεχνάς ότι το Ψηφιακό Μάρκετινγκ είναι η προέκταση της φυσικής σου επιχείρησης. Δεν λειτουργεί ανάποδα.

Σε αυτό το σημείο αναλαμβάνει δράση το στρατηγικό μάρκετινγκ. Περιλαμβάνει την ανάπτυξη ενός σχεδίου και μιας προσέγγισης για την προώθηση ενός προϊόντος ή μιας υπηρεσίας που ευθυγραμμίζεται με τους στόχους μιας επιχείρησης.

Το ψηφιακό μάρκετινγκ μπορεί να λειτουργήσει για οποιαδήποτε επιχείρηση σε οποιοδήποτε κλάδο.